The animation isn’t there to make a visual difference to the page – it tells you something more about the person behind the website and what they can do. This is the kind of exceptional animation that makes parallax scrolling more compelling. This website showcases Louie’s skills with attention-grabbing visuals, including a parallax animation that makes it looks like Louie is drawing the page as you scroll through it. Let’s look at the “ Recap After Use” website, a portfolio belonging to the innovative Louie Sellers. Telling brand-driven stories is a way to highlight that your company is more than just a faceless entity – it’s something with real soul. In the age of digital consumerism, where people can’t get to know a company in person through face-to-face interactions with its salespeople, companies need new ways to connect with their clients. Five years ago, studies showed that around 80% of customers want brands to tell stories, and that trend remains consistent to this day. Today’s consumers want to have an emotional connection with the brands they buy from – now more than ever. One of the most effective ways to use parallax scrolling in the modern age is to tell a story.

Let’s take a closer look at some of the ways that parallax scrolling still works in 2021… 1. Sure, parallax has its issues, from problems with usability, to concerns with mobile responsivity - but it’s also an interesting way to make a website stand out when done correctly. Parallax creates an illusion of depth when scrolling, a timeless effect that still has lots of value in the web design world.

Parallax menu scrolling